Dana Palace Hotel is situated in the popular seaside resort Golden Sands on the Black Sea Coast in Bulgaria. The hotel is just 500m via steps and paths to the beach and 400 m via steps to the resort centre. Local shops, bars and restaurants can be found within 100m. Bank office and ATM are only 150m away.

The Golden sands resort is 18 kilometers north of the city of Varna and near the Golden Sands National Park. The resort's beach strip is 3,5 km. long and up to 100 m wide. The average air temperature in Summer is 27-30 degrees and the water temperature is 25-28 degrees.